Liverpool have never won the Premier League in its 24 year history. Many so-called experts have attributed this to poor recruitment, or Sir Alex Ferguson, but I have a different theory.

There is a clear correlation between classic kits and classic teams, however, unfortunately for Liverpool, some of their kit designs have been truly awful over the years.

Every Premier League champion since the league’s inauguration in 1992 has had their kit supplied by either, Nike, adidas or Umbro. Now those who really know your Premier League football kits are probably thinking:

“Well what about Blackburn Rovers in 1995? Their kit was supplied by Asics!”

This is true, and I don’t want to dismiss Blackburn’s league title as nothing more than an anomaly, but I’m going to, because it’s easier to write this article if I forget that Rovers were once a good team.

Anyway, since Liverpool ended their association with adidas in 2012, they have finished well outside the Champions League positions, with the exception of their 2014 title charge, when they would have deservedly won the league had they not been handicapped by Warrior’s attempts to design a second and third kit.

Things haven’t looked any better for Liverpool since New Balance took over the kit designing responsibilities. New Balance make trainers, not football kits, for crying out loud, who do Liverpool think they are, Blackburn Rovers?

It’s time for The Reds to stop selling their image rights to the highest bidder and to show some self-respect. In this day and age a top player is more likely to sign for a club if that team bears a famous logo on the breast of its shirt, because of the image right incentives for a player to wear from shirt to boot the same brand.

The fact remains that more great players wear boots designed by Nike or adidas than New Balance. So until Liverpool become more snobbish about the brands that represent them, then The Reds will never be considered as serious title contenders.

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